Project Management Portfolio

 

Hello!

I am a personable and proactive digital marketing project manager with a diverse skill set and background that includes copywriting, social media, design, data analytics, and photography. I believe in communicating effectively, thinking strategically, and delivering exceptional results—every time.

 
 

Project Management Software - System Building

Asana - EZMarketing

Building on an existing framework, I created internal workflows and dependencies for all digital marketing services (SEO, PPC, social media, copywriting, email marketing). I also assisted other teams (Sales and Web Design) in building and utilizing Asana. The new workflows and system updates allowed us to stay connected and more efficient.

I also went through the Asana Academy training to become an Asana Ambassador.

Workflow components built in Asana:

  • Sales (New Pitches and Closing)

  • Project Onboarding

  • Discovery

  • Approvals

  • Deadlines and Deliverables

  • Dependencies and Notifications

  • Relevant Documentation

  • Retrospectives

monday.com - Team Epiphany

I created a robust project framework within monday.com for the Social team from the ground up. By consolidating several programs and workflows into monday.com, the Social team tracked workload, resources, deliverables, and internal efforts more efficiently.

Each team member had an up-to-date list of deliverables and details, along with dependencies and approval requirements for each project (internal and client).

Resources per project and for internal use built within monday.com included:

  • Onboarding/Offboarding Templates

  • Social Team Resource Library

  • Project Templates

  • Team Workload/Resource Trackers

  • Internal Team Goal and Growth Efforts

  • PTO/Closings Calendar

  • Client Information & Resource Boards

  • Project SOW, Timeline, and Visibility Boards

Project Categories - Experience with…

Digital Marketing

  • SEO - Blogging, Website Copy, Website Design

  • PPC - Google Ads, YouTube Ads, Facebook Ads

  • Email Marketing - Mailchimp, Hubspot

  • Sweepstakes - Social Media-Based

  • Analytics & Reporting

Traditional Marketing

  • OOH - Billboards, Wild Postings

  • Radio Ads - Scripts

  • Print

Social Media

  • Community Management - Always-on and Campaign-Specific

  • Content Campaigns - In-House Produced Video & Graphic Assets

  • Social Strategy - Tone & Voice, Playbook, Design

  • Posting/Content Calendars - Always-on and Campaign-Specific

  • Influencer Campaigns - Content Briefs, Tracking, Support

  • TikTok, Instagram, X / Twitter, Facebook, YouTube

  • Analytics & Reporting

Clients I’ve Worked With…

Project Study: Amazon - Culture Rated

  • Category: Social Strategy and Community Management

  • Client: Amazon

  • Role: Project Manager

  • Agency: Team Epiphany

The Social team was tasked with strategizing for and launching a new set of social channels for Amazon centered around their Black audiences. My role was to work with Social, Accounts, Creative, Video Content Production, and Operations to build out a feasible workload and budget to kick off the project and manage the day-to-day Social team deliverables.

We launched Instagram, TikTok, and X / Twitter with daily posting and community management, small-to-large scale graphic and video assets created in-house, and an ongoing content calendar strategy.

For this project, I created and maintained:

  • Project Charter

  • Ways of Working Documents (Internal and External)

  • New Ask and Status Tracker

  • Asset Repository

  • monday.com Boards for all Deliverables & Due Dates

  • Cross-Functional Workflows

  • Templates for Recurring Assets

  • Reporting Schedules

Thank you!